These English Terms are provided for reference purposes only. In the event of any conflict, the Japanese original shall govern.
These Terms of Use for the Business Manager (these “Terms of Use”) shall be set forth between LY Corporation (the “Company”) and the Customer (the “Customer”) with respect to the use of the Business Manager (the “Service”). A person to agree to these Terms of Use for or on behalf of the Customer represents and warrants that it has been given the authority to agree to these Terms of Use from the Customer, and that it is agreeing to these Terms of Use based on such authority.
Article 1 (Overview of Service)
1. Business Manager is a service that provides the following functions. Details of the Service are set forth in the media materials and guidelines separately provided by the Company. Some functions of Business Manager may be used only if the Company has approved their use in accordance with the method prescribed by the Company.
(1) A function that integrates information acquired from all or part of the services designated by the Company—for which a Business Manager organization (a “Business Manager Organization”) and an account (an “Advertiser Account”) are connected (such services, the “Target Services”)—and information available in the Service, across the Service and each Target Service;
(2) A function that stores, as an audience, identifiers such as Android Advertising ID and IDFA (the “Mobile Ad ID”) and contact information such as phone number and email address (the “Contact Information”) held by the Customer and uploaded to the servers associated with the Service (such stored audience data, the “ID Upload Audience Data”), and enables the use of the ID Upload Audience Data for advertisement delivery, message delivery, and similar activities (collectively, “Advertisement Delivery”) to specific users in Target Services designated by the Company (such function, the “ID Upload Audience Function”);
(3) A function that analyzes the usage status and other related data of the Target Services, and provides statistical information;
(4) A function concerning payments, receipts, and similar transactions in the Target Services; and
(5) Functions related to the functions set forth in the preceding items.
2. The Customer may create a Business Manager Organization for each corporate entity of the advertiser that uses the Service.
Article 2 (Contractual Relationship)
1. A party who desires to use the Service shall, by agreeing to these Terms of Use, apply for the use of the Service in a manner designated by the Company. Upon the Company’s acceptance, the service agreement in relation to the Service shall be deemed to be executed between the Company and the Applicant who becomes the Customer.
2. If any of the following applies, the Company may reject the application to execute the service agreement:
(1) The Applicant may, as determined by the Company, harm the reputation of the Service;
(2) The contents of Application may include any false information or misrepresentation; or
(3) In addition to the preceding two (2) items, the Company deems that it is inappropriate to execute the service agreement.
3. Even after the service agreement is formed, if any of the events in the preceding paragraph applies to the Customer, the Company may suspend the provision of the Service to the Customer or terminate the service agreement with the Customer without any prior notice or warning to the Customer.
Article 3 (Revision of these Terms of Use)
The Company may revise these Terms of Use in any of the following cases.
In the foregoing case, the Company will make public, by indicating on the Service or the Company’s website, or notifying the Customers according to a method prescribed by the Company, to the effect that these Terms of Use will be revised, as well as the subject matter and effective date of the revised version of these Terms of Use. In the case of item (2) below, the Company will make the revision public a reasonable period before the effective date of the revision. The revised version of these Terms of Use shall come into effect from the effective date.
(1) When revision to these Terms of Use conforms to the general interests of the Customers; or
(2) When revision to these Terms of Use is not in breach of the purpose of any contract, and is rational in light of the necessity of such revision, appropriateness of the subject matter after revision, and other circumstances concerning the revision.
Article 4 (Prohibited Matters)
1. The Customer shall not connect an Advertiser Account for which a third party is the contracting party to the Customer’s Business Manager Organization and shall not share information, such as audiences and LINE Tag, that can be shared through the Service, unless otherwise approved by the Company.
2. The Customer shall not use the Service for the purpose of identifying a specific individual and shall not identify a specific individual using data obtained through the Service.
3. If the Customer breaches either of the preceding two paragraphs, the Company may suspend provision of the Service and suspend or delete the Advertiser Account, or take other measures.
Article 5 (ID Upload Audience Function)
1. When using the ID Upload Audience Function for Advertisement Delivery, the Customer shall set at least the number of destinations designated by the Company as the targets for Advertisement Delivery.
2. When uploading the Contact Information, the Customer shall, at its own responsibility, provide the Contact Information to the Company only after converting it in the manner separately prescribed by the Company.
3. The Customer represents and warrants to the Company all of the following when using the ID Upload Audience Function:
(1) The Customer has obtained the applicable Mobile Ad ID and Contact Information from the relevant users by lawful means, including obtaining users’ consent; and
(2) The Customer has obtained permission from the relevant users by lawful means, including obtaining users’ consent, for the use of the ID Upload Audience Data as a matching key for Advertisement Delivery.
4. The Customer may use the ID Upload Audience Function only for the purpose of Advertisement Delivery and shall not use it for any other purpose.
5. When using the ID Upload Audience Function for Advertisement Delivery, the Customer shall comply with all applicable laws and guidelines, including guidelines prescribed by the Company.
6. When using the ID Upload Audience Function for Advertisement Delivery, the Customer shall not engage in Advertisement Delivery that contains expressions or content that identify an individual, such as names, email addresses, or physical addresses.
7. The Customer shall not engage in Advertisement Delivery that contains personal information, such as names, email addresses, and physical addresses, identifiers used in the Customer’s services, or other information or expressions that, if delivered to the wrong recipient, would cause disadvantage to the intended users.
8. The Customer shall respect any opt-out from Advertisement Delivery through device or browser settings, functions provided by the Company, or methods independently provided by the Customer, and represents that the Mobile Ad ID or Contact Information of any user who has exercised such opt-out is not included in the ID Upload Audience Data designated by the Customer when using the ID Upload Audience Function. Further, if the Company determines that a user has exercised an opt-out from Advertisement Delivery through device or browser settings or a method independently provided by the Company, the Customer agrees in advance that, even if the Mobile Ad ID or Contact Information of that user is included in ID Upload Audience Data designated by the Customer, that user will be excluded from the delivery target when ID Upload Audience Data is used.
9. The Customer acknowledges in advance that Advertisement Delivery may not be made to users included in ID Upload Audience Data or may be made to a person other than the user recognized by the Customer, including where the Contact Information held by the Customer is incorrect or differs from the Contact Information held by the Company. The Company shall not be liable for any damage incurred by the Customer as a result.
10. The Company shall use the Mobile Ad ID or Contact Information uploaded by the Customer only to select targets for Advertisement Delivery by matching it against data held by the Company. The Mobile Ad ID and Contact Information uploaded by the Customer will be automatically deleted from the Company’s environment after the matching process is complete.
Article 6 (Handling of User Information, etc.)
1. The Customer shall handle information relating to users of LINE services in the Service in accordance with the LINE User Data Policy (https://terms2.line.me/LINE_Developers_user_data_policy?lang=en) and the conditions prescribed by the Company for the use of such information in the relevant Target Service.
2. Notwithstanding the preceding paragraph, the Customer may obtain, store, or use the information in the preceding paragraph to the extent necessary to use the Service.
Article 7 (Deletion of Business Manager Organization)
1. The Customer may delete its Business Manager Organization.
2. When the Customer completes the procedure to delete its Business Manager Organization, the Service will immediately become unavailable, except for the following:
(1) Logging into the administration menu of the Business Manager; and
(2) Creating a Business Manager Organization
Article 8 (Handling of Customer Personal Information)
1. The Company shall use and jointly use personal information that the Customer provides to the Company for the administrative processing of the Service and within the scope consistent with the LY Corporation Privacy Policy (https://terms.line.me/line_rules/?lang=en). The personal information to be jointly used and the person responsible for its management are as described in the LY Corporation Privacy Policy.
2. Except as provided by applicable laws and regulations or the LY Corporation Privacy Policy, or where the Company has separately obtained the Customer’s individual consent, the Company shall not provide the Customer’s personal information to a third party without the Customer’s consent.
3. The Customer may request the Company to disclose, correct, add to, or delete personal information collected by the Company from the Customer (collectively, “Disclosure, etc.”). Such Disclosure, etc. shall be subject to procedures separately prescribed by the Company, and a separate fee may be required. For inquiries about Disclosure, etc. and complaints, please contact us at https://contact-cc.line.me/detailId/10078.
Article 9 (Duty to Report)
If the Customer has changed its trade name or corporate name, person in charge, email address, domicile address or other contact information registered with the Service, the Customer shall immediately report such change via the method prescribed by the Company. If the aforementioned information has been reported, the Company may request such Customer to submit data evidencing such change, and such Customer shall respond thereto.
Article 10 (Consignment)
The Company may consign part of the provision of the Service to the Company’s affiliates or other third parties.
Article 11 (Interruption of the Service)
In the event of any of the following, the Company may temporarily interrupt all or part of the Service:
(1) Maintenance of systems or equipment used for the Service;
(2) Failure of systems or equipment used for the Service;
(3) Inability to use telecommunication services for any reason attributable to telecommunication companies;
(4) In the case that it is difficult to provide the Service due to blackout, fire, earthquake, labor dispute, or other forms of force majeure; or
(5) In the case that there are reasonable operational or technical reasons with respect to the Service.
Article 12 (Suspension of the Service)
If any of the following applies to the Customer, the Company may suspend the provision to the Customer of all or part of the Service and/or any of the Target Services:
(1) The Customer violates the provisions of the Terms of Use;
(2) The Customer assigns, lends or shares its account or administration website for the Service according to a method that is not prescribed by the Company;
(3) The Customer infringes upon any industrial property right, copyrights or any other intellectual property rights of a third party;
(4) The Customer violates any applicable law or regulation, including the constitution, international treaties, national laws and regulations, and local ordinances;
(5) The Customer enters false or untrue information in the Application Form;
(6) The Customer provides false information to the Company;
(7) The Customer fails to meet or ceases to meet the screening criteria prescribed by the Company (the Company shall not be obligated to disclose such screening criteria);
(8) The Customer has violated the Guidelines, etc.;
(9) The Customer infringes upon the honor, trust, privacy or any other right of a third party;
(10) The Customer commits an act that is disadvantageous or harmful to the Company or the Company’s customers;
(11) The Customer commits an act that the Company deems illegitimate or inappropriate; or
(12) The Customer commits an act that results or may result, as determined by the Company, in significant interference with the businesses of the Company, or the provision or operation of the Service.
Article 13 (Termination of the Service)
1. The Company may terminate all or part of the Service as deemed appropriate by the Company.
2. If the Company is to terminate the Service, the Company shall notify the Customer to such effect by way of announcement on the Company’s website.
3. If all of the Service is terminated based on the preceding two paragraphs, the service agreement shall be terminated concurrently as of the date of such termination of the Service.
Article 14 (Termination of the Service Agreement)
1. If any of the events set forth in Article 12 (Suspension of the Service) applies to the Customer, the Company may, without suspending provision of the Service under that Article, immediately terminate all or part of (i) the service agreement and/or (ii) any agreement relating to the use of a Target Service with the Customer.
2. Either the Company or the Customer may, without notice, immediately terminate the service agreement if any officer, employee, agent or broker (each, a “Party Concerned”) of the other party is found to be an antisocial force (such as an organized crime group, a member, quasi-member or affiliated company of an organized crime group, a corporate racketeer, a political racketeering organization, an organized intellectual crime group, or any similar organization or person), or if any Party Concerned of the other party is found to be involved with an antisocial force.
Article 15 (Disclaimer of the Company)
1. The Customer shall be responsible for the use of the Service and the results of the use of the Service, and any inquiries, complaints, etc. from any third party arising from the use of the Service shall be handled at its own expense and responsibility, even if such inquiries, complaints, etc. arise after the termination of the use of the Service.
2. The Company does not warrant, expressly or implicitly, that the Service is free from actual or legal defects (including, but not limited to, safety, reliability, accuracy, integrity, validity, infringement of rights, or fitness for the Customer’s purpose of use).
3. The Company shall not be liable in any way for any damage caused due to an error in the setting by the Customer.
4. The Company may assist the Customer in the operation of the Service to the extent reasonably desired by the Customer. In this case, the Company shall be able to access and manipulate the Customer’s Business Manager Organization to the extent necessary for assistance: provided, however, that the Company shall not be liable for any damages arising out of such assistance except for those based on the Company’s willful conduct or gross negligence.
Article 16 (Force Majeure)
The Company shall not be liable for any damages incurred by the Customer if the Customer is unable to use the Service due to force majeure, including natural disasters and communication failures; hacking or cracking by a third party; failures of internet infrastructure or the Customer’s server; or any other cause not attributable to the Company. The Company shall also not be liable for any damages incurred by the Customer when the Company takes measures necessary to provide the Service, including emergency system maintenance and inspections.
Article 17 (Confidentiality)
1. With respect to information disclosed by the Company designated as confidential to the Customer (“Confidential Information”), the Customer shall treat such information as strictly confidential.
2. If the Customer becomes aware of any divulgence, falsification or eavesdropping of the Confidential Information, it shall immediately report to the Company in writing, including by way of email.
3. The Customer may not disclose the Confidential Information to any third party without the prior written approval of the Company; provided, however, that the following information shall not correspond to Confidential Information:
(1) Information that was already known to the Customer prior to the disclosure;
(2) Information that is publicly known or generally available to the public;
(3) Information that the Customer has legitimately obtained from a third party without bearing any confidentiality obligation; or
(4) Information that the Company has agreed in writing to be excluded from the Confidential Information.
4. In the event that the Customer is required by any applicable laws, the rules of Financial Instruments Exchange or any other regulations equivalent to such rules (the “Laws”) to disclose any of the Confidential Information disclosed by the Company, the Customer shall provide the Company with prompt written notice of such requirement; provided, however, that if the Customer will not be able to provide the Company with a prior notice due to the restrictions by Laws or time constraint, the Customer may provide a late notice to the Company. When making a disclosure under this paragraph, notwithstanding the provisions of Paragraph 3 of this article, the Customer may do so within the requisite minimum scope; provided, however, that, if the Company gives instructions to the Customer for maintaining the secrecy of the Confidential Information in the foregoing disclosure, the Customer shall comply with such request to the extent possible.
5. If the service agreement is terminated or if the Company requests during the term of the service agreement, the Customer shall return or destroy the Confidential Information and any reproductions thereof.
Article 18 (Compensation for Damages)
1. If the Company incurs damages due to the Customer’s violation of these Terms of Use, the Customer shall immediately compensate all such damages (including, but not limited to, reasonable attorney’s fees).
2. If the Customer receives any claim, allegation, demand, request or motion, etc. (the “Claims”) that the Customer has infringed upon a right of a third party in relation to the Service, the Customer shall resolve such Claims at its expense and responsibility. If the Company incurs any damages due to such Claims, the Customer shall immediately compensate all such damages. If the Company resolves the Claims, the Customer shall pay for all expenses incurred by the Company to resolve the Claims.
3. The Company is not responsible for any damage that the Customer may incur during any interruption or suspension of the Service due to force majeure such as fire, electric outage or natural disaster, network or system failure, or the event in Article 11 (Interruption of the Service) and Article 12 (Suspension of the Service).
4. With respect to the provisions of these Terms of Use, only if the Customer incurs damages due to the Company’s willful conduct or gross negligence, the Company will compensate such damages to the extent that such damages are ordinary, actual and direct. The amount of compensation to be paid by the Company shall be limited to the amount of fees actually paid by the Customer for the Target Services for which the damages occurred in the month preceding the month when the damages have been incurred.
Article 19 (Transfer of the Position and Succession)
The Customer shall not transfer, assign, provide as security to a third party, or allow a third party to succeed, its status under the service agreement or its rights and obligations arising in connection with the service agreement, without going through the Company’s prescribed method.
Article 20 (Severability)
If any of the provisions of these Terms of Use is declared to be invalid or unenforceable by the court or any other competent authorities, the invalidity or unenforceability of such provision shall have no effect on the validity or enforceability of other provisions or related rules. The provision that is declared to be invalid or unenforceable shall be changed to a provision that reflects initial intent of the Company and the Customer in compliance with the laws.
Article 21 (Governing Law)
These Terms of Use shall be governed by the laws of Japan.
Article 22 (Exclusive Jurisdiction)
The Company and the Customer agree that the Tokyo District Court shall have the exclusive jurisdiction for the first instance over any disputes related to these Terms of Use or the Service.
Article 23 (Consultation)
With respect to any matter not provided in these Terms of Use, the Company and the Customer shall discuss and resolve issues that may arise in good faith.
Amended on September 30, 2026