These Terms of Use of Conversion API (hereinafter referred to as the "Terms of Use") set forth the terms and conditions for using Conversion API (hereinafter referred to as the "Service") between LY Corporation (hereinafter referred to as the "Company") and the Customer. A person to agree to these Terms of Use for or on behalf of the Customer represents and warrants that it has been given theauthority to agree to these Terms of Use from the Customer, and that it is agreeing to these Terms of Use based on such authority.

Article 1 (Outline of Services)
The service is a service in which the Customer can send information such as conversion data (hereinafter referred to as "CV data" the details shall be stipulated in Article 4) from Customer’s servers to the Company using the Company’s API.

Article 2 (Contractual Relationship, etc.)
1. A party who desires to use the Service shall agree to these Terms of Use, apply for the use of the Services in a manner designated by the Company. Upon the Company’s acceptance of the Application, the service agreement (hereinafter referred to as the “Service Agreement”) in relation to the Service shall be deemed to be executed between the Company and the Applicant who becomes the Customer.
2. Any matters not stipulated herein shall be governed by the terms of use of the Business Manager. In the event of any conflict between the provisions of Terms of Use and the terms of use of Business Manager, these Terms of Use shall prevail and apply accordingly.

Article 3 (Amendment of these Terms of Use)
The Company may amend these Terms of Use. After making the amendment, the Company will announce the amended Terms of Use on the Company’s website or by individually notifying the Customers. If the Customer uses the Service after the foregoing announcement or notification, it shall be deemed that the Customer has agreed to the amended Terms of Use.

Article 4 (Details of CV data)
The Customer shall, at the Customer’s responsibility, transmit to the Company the following CV data in accordance with the API Specifications separately established by the Company.
(1) Advertising Identifier information, the Company’s unique identifier information granted to the browser, Internal Identifier information (including the identifier information that the Company or the Customer independently set for the user), Hashed phone numbers, Hashed email addresses (hereinafter referred to as "User Information").
(2) Event data (source type, event type, event name, event timestamp, etc.)
(3) Other information specified in the API Specification (including the revised contents if the relevant specification is revised).

Article 5 (CV data)
1. The Company shall be entitled to use CV data for the following purposes (hereinafter referred to as the "Purpose").
(1) For measuring the effects of the Company’s advertising products and other marketing services and disclosing statistical data to the Customer
(2) For the delivery of advertisements based on CV data in the Company’s advertising products and other marketing services
(3) For the preventing misconduct that interferes with proper service provision
(4) For improving targeting precision of advertising products and other marketing services provided by the Company and optimizing the system related to such marketing services
(5) For analysis within the Company in the Service (including analysis of use status and analysisat the time of error detection)
(6) For sharing with the Company’s business partners
(7) For the achievement of the purpose related to each of the preceding items
2. The Company may use CV data in conjunction with the user's account within the scope of the Purpose. The Company will comply with LY Corporation Privacy Policy in handling personal data. See here for more details.
3. The Company will use the hashed phone numbers and hashed e-mail addresses in the userinformation only for the purpose of matching the data held by the Company regardless of the Purpose. In addition, the hashed phone numbers and hashed e-mail addresses of the user information delete it after the matching process is complete, except for the data originally held by the Company
4. In transmitting CV data to the Company, the Customer represents and warrants all of the following matters to the Company:
(1) the Customer will acquire the CV Data from the holder of such the CV Data according to legal means including a written consent(including consent to privacy policy and terms of use, etc.; hereinafter the same in this article), and send to the Company.
(2) the Customer will notify or disclose to users by lawful means that the Company collect CV Data, that the Company use the CV Data collected for the Purpose, and a link to the Company’s opt-out page (https://terms.line.me/line_rules_optimize).
5. If the CV Data to be transmitted corresponds to personally referable information for the Customer, the Customer must acknowledge in advance that the Company will handle the CV Data sent in the following manner.
(1) Matching of personally referable information shall be conducted using only data held by the Company, for which the Company has obtained prior consent in advance to allow the Company to acquire such Personal Data from the Individual.
(2) The Company shall not acquire as personal data any personally referable information that could not be matched as stipulated in the preceding item, and delete such personally referable information.
6. The Customer shall comply with the Act on the Protection of Personal Information and other laws, ordinances and guidelines regarding the handling of information, such as obtaining prior consent of the principal when the CV data to be transmitted to the Company includes personal information.

Article 6 (Use as Audience Data, etc.)
1. The Customer shall store CV Data as an audience (data stored as an audience shall hereinafter be referred to as "Audience Data") and may use it for advertising distribution or other purposes for services designated by the Company. The Customer shall comply with the provisions set forth in this article when using the Audience Data.
2. In the event the Customer distributes advertisements using Audience Data, the number of ad distribution destinations upon designating the Audience Data shall be greater than the number set by the Company.
3. The Customer represents and warrants to the Company that Audience Data will be available for advertising purposes only and that the Customer will not use it for any other purpose of use.
4. The Customer shall comply with all applicable laws and regulations (including the Guidelines) regarding the distribution of advertisements using Audience Data.
5. When distributing advertisements using Audience Data, the Customer shall not deliver advertisements, etc., including expressions and contents (names, e-mail addresses, addresses, etc.) that identify individuals.
6. The Customer may distribute advertisements only in accordance with the Company’s prescribedguidelines and other applicable guidelines.
7. The Customer shall not distribute advertisements that contain information or expressions thatwould be disadvantageous to the user who is originally to receive them because they are distributed to the wrong party.
8. The Customer shall respect the opt-out against the behavior targeting ad distribution based on the setting of the terminal or browser, the services the Company offers at the Company’s discretion or a method independently provided by the Customer, and represent that the Audience Data of the person who exercised such opt-out is not included in the Audience Data designated by the Customer upon using the Audience Data Usage Function. Furthermore, when the Companydetermines that a User exercised the opt-out of the behavior targeting ad distribution based on the setting of the terminal or browser or a method independently provided by the Company, the Customer agrees in advance that, even in cases where the Audience Data of such User is included in the Audience Data designated by the Customer, such Audience Data will be excluded from the subject of distribution upon using the Audience Data Usage Function.
9. The Customer acknowledges in advance that there may be cases where the advertisement cannot be distributed to the to the users included in the Audience Data or cases where the advertisementis distributed to a person that is different from the users recognized by the Customer (including, but not limited to, cases where there is an error in the Use Information held by the Customer and cases where the User Information held by the Customer and the User Information held by the Company are inconsistent), and the Company shall not be liable in any way for any damage thatis consequently suffered by the Customer.

Article 7 (Use of External Tools, etc.)
1. The Customer shall be entitled to use the external platform separately designated by the Company (hereinafter referred to as the "External Tools") for the use of the Services.
2. When using External Tools, the Customer shall conclude a direct contract with the company providing the external tools and shall use the Services in compliance with the Terms of Use and the contract of the External Tools.
3. The use of the External Tools shall be at the discretion and responsibility of the Customer, and the Company shall not be liable for any damage incurred by the Customer or any other third party due to the External Tools.

Latest Revised: October 1, 2023
Revised: July 5, 2022
Established on April 26, 2022