This Privacy Policy explains how LINE Company (Thailand) Limited, together with LINE Corporation (“Company,” “we,” “us,” or “our”) will handle and safeguard the information you provide us when you use our service(s) listed in Covered Services section below (“Service”) and the choices you have to access and control your information.  As explained in detail below, we follow these basic principles so that we may respect your privacy and protect your information:

1. We will identify the purposes for collecting your information.

2. We will inform you of the information that will be collected and seek your consent to collect, use, or disclosure your information.

3. We will collect only information that is necessary to carry out the identified purposes of use.

4. We will use or disclose your information only for the purposes for which it is collected, except with your consent or as required by law, and we will keep your information only as long as necessary to fulfill those purposes.

5. We will endeavor to make sure that your information is accurate, complete, and up-to-date.

6. We will protect your information by appropriate security safeguards.

7. We will make our policies and practices for the handling of your information as transparent as possible.

8. You always will have access to your information and will be able to correct your information as appropriate.

9. We always will be accountable to you.  You always have the right to voice your opinion regarding our compliance with the above principles and this Privacy Policy.

We obtain certain information from you that is necessary to allow you to use our Service.  There are two basic types of information that we collect:

a. Information that You Provide

• Information Registered by Users

To allow users to use the Service as smoothly as possible, and to promote effortless communication between users, users may be asked to register user information such as phone number, email address, zip code, or mailing/shipping address.

• Promotional Events

There may be occasions where you might will be asked to provide details such as your name, address, phone number, email address, gender, and date of birth, for the purposes of surveys, lot drawings, and other promotional events, where we require these details to courier prizes, and for the delivery of purchased products, etc., to you.

• User Contact Information

We collect user information when the user contacts us by our online inquiry form, including email address, device type, and OS type etc., to help establish the user's identity, for examination into reported problems and to provide an appropriate response to those inquiries.

• Payment Information

There may be occasions where the users’ credit card information will be acquired in order to process payments relating to purchases and paid services. Please note that, we will not retain any credit card information as settlements of purchases shall be completed by the appropriate payment agencies.

b. Information We Obtain From Your Use of the Service

• Your internal LINE user number

To confirm the identity of the user and prevent any unauthorized user of the Service, and to link the Service with your LINE messenger account.

• Cookies

To provide the best possible Service to users, as well as for maintenance and security purposes, Cookies may be used to store user settings, to record access figures as well as monitoring usage patterns and statistics.  For example, we may use Google Analytics to assist us with this.  You can choose to deactivate Cookies. You, however, will not be able to use parts of the Service which require Cookies to be active.

• Logs

Upon access to the Service, access log information such as your IP address, browser type, and browser language may be automatically obtained and stored. Such information will be used to analyze user environments, thereby enabling us to provide a better Service, as well as to prevent any unauthorized/fraudulent activities which interfere with normal Service operations.

• Location Information

When you choose to upload location information, we will obtain location information transmitted from your device. We will only use your location information within the scope that is necessary to provide the designated Service.

• Device Information

Your device information (e.g., LINE SHOP App version, OS version, language and country setting, and device model) might be acquired at times. This information will be used to improve our Service quality, as well as to prevent illegal or improper use of Service.

The Company uses information collected for the following purposes listed below:

• to offer an undisturbed and smooth Service to users

• to prevent any unauthorized/fraudulent use of the Service

• to aggregate statistical data regarding the Service

• to conduct research and analysis aimed at reviewing and improving Service

• to enable us to deal effectively with user inquiries

• to provide information regarding the Service etc., as well as advertising information from our business partners

• to provide new future developments regarding the Service

• to draw winners for promotional events, courier gifts to those winners, and deliver purchased products, etc.

• to perform identity checks when a user makes an inquiry etc.

• to process claims relating to purchased items and paid services

• to notify you of any other important information regarding the Service and to contact you when necessary

Other than as described in this Privacy Policy, the Company will never provide your information to any third parties without your consent, unless we are obliged or permitted to do so under applicable laws.

From time to time, the Company uses service providers to assist us to offer you the best Service possible. Before we use a service provider, we ensure that these service providers will handle your information in accordance with this Privacy Policy and relevant law.

The Company has tried to make it as easy as possible for you to control your information.  You can confirm or modify some information you registered (such as phone number, email address, zip code, and mailing address) directly in the LINE SHOP App at any time.

You can send us a written request at any time to confirm, correct, or delete any other personal information that the Company holds which cannot be confirmed directly on the LINE SHOP App.  Upon verification of your identity, the Company will respond to your request within a reasonable period of time in accordance with relevant law.

In the course of using our Service, you may choose to exchange information (such as profile name, address, and pictures) with other users via Chat. Please note that, such information can be read, collected, or used by other users, and we are not responsible for the information you choose to exchange with other users.

We have tried to and will continue to try to make our Service safe as much as possible.  As part of our ongoing efforts, our employees may access information you provided if there is a reason for us to believe that our Terms of Services was or likely to be violated or in the event of a dispute between users.

The Company will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

To provide the Service, the Company processes and stores information on secure servers in countries around the world. By continuing to use the Service, you agree that the Company can transfer your information outside of your country.

This Privacy Policy is applicable to the following service(s):

LINE SHOP

If you have any questions about our Privacy Policy or how we handle your information, please let us know using our Contact Form or by writing to us:

LINE Company (Thailand) Limited, Privacy Protection TeamEmpire Tower, River Wing East, Unit 4108, 41st FloorSouth Sathorn Road Yannawa Sub-district, Sathorn District, Bangkok 10120

We will amend our Privacy Policy from time to time to reflect changes to the Service and relevant law and regulation.  The Privacy Policy was released on July 15, 2014.  The last time we updated our Privacy Policy was January 9, 2015. We will let you know when we make any important changes to our Privacy Policy via the LINE SHOP App and/or by other means.  You can always access our Privacy Policy directly in the LINE SHOP App and on our website.