LINE

Topic

 Demerit Criteria

Points Deducted

1

Seller Products and Services

1.1

Intellectual property infringement (e.g. selling, reproducing, modifying copyrighted products without authorization from the copyright owner, selling counterfeit goods, unauthorized use of trademarks, or infringement of design patents)

-10

1.2

Selling products that violate LINE SHOPPING policies or that LINE SHOPPING deems inappropriate and potentially harmful to society, such as cannabis consumption products, substandard or unsafe products even if no legal standards exist (as determined by LINE SHOPPING)

-10

1.3

Selling prohibited, restricted or illegal products (e.g. drugs, weapons, tobacco or tobacco-related products, products from endangered species)

-20

1.4

Offering poor quality products or those with serious defects rendering them unusable as intended

-10

1.5

Providing incomplete product or service information, such as characteristics, condition, or expiration dates, or failing to disclose damages, missing parts, or defects

-5

2

Seller Behavior

2.1

Clearly exhibiting fraudulent or deceptive behavior, or participating in defrauding or deceiving buyers to obtain payment or other benefits

-30

2.2

Phishing buyers for sensitive personal or other private information

-30

2.3

Creating fake seller accounts or listings to deceive buyers

-30

2.4

Involvement in fraudulent pyramid or multi-level marketing (MLM) schemes

-30

2.5

Participating in financial fraud or misrepresentation in any form

-30

2.6

Selling products/services significantly different from descriptions, agreements with buyers, or misrepresenting features, specifications or functioning, including inaccurate or misleading product descriptions

-10

2.7

Use of bots or automated tools to unfairly outperform other sellers

-10

2.8

Misusing data obtained from LINE SHOPPING personnel or others with LINE SHOPPING, exploiting system vulnerabilities or algorithms for personal gain

-10

2.9

Sending unsolicited spam, advertisements, or solicitations to LINE SHOPPING users via unauthorized channels without their consent

-5

2.10

Unauthorized use of buyer data from LINE SHOPPING to send spam or advertisements to LINE users without their consent

-10

2.11

Sending messages that are threatening, abusive, discriminatory, or hateful to buyers via any communication channel

-10

2.12

Failure to respond to buyer inquiries or complaints in a timely manner

-10

2.13

Using inappropriate language when providing service to buyers through any channel, e.g. answering product detail questions

-10

2.14

Canceling orders without proper justification, failure to fulfill sales contracts or orders

-10

2.15

Intentionally delaying shipments without justification or providing false tracking information

-10

2.16

Refusing to accept legitimate product returns from buyers

-10

2.17

Refusing to issue refunds or provide buyer support, such as additional return shipping costs, product/service costs (if seller issues direct refund), or chargebacks covered initially by LINE SHOPPING due to seller fault

-10

2.18

Violations of the MyShop Terms of Service for Sellers or other relevant terms and conditions, pertaining to scenarios not previously specified

-20

2.19

Violation of policies on order fulfillment, refunds and customer support (for incidents not specified above)

-20

2.20

Damaging the platform's reputation and credibility by failure to meet agreed standards and practices

-30

2.21

The seller modifies the product or service information by replacing the old listing with a new one (Switched Listing) that differs from the original product or service.

-5

3

Complaints or Reports from Government Authorities

3.1

Non-compliance with legal regulations or consumer protection laws, selling products posing health or safety risks to consumers

-10

3.2

Violation of privacy or data security regulations

-10

3.3

Involvement in fraudulent or deceptive business practices or criminal conduct

-30

Penalty Measures Based on Point Thresholds

-10 Points

-20 Points

-30 Points

Restrictions on displaying products or shops in storefront channels and prohibitions on accepting orders via chat.

✓

✓

✓

Disqualification and blacklisting from campaigns, such as LINE POINT.

✗

✓

✓

Suspension of pending payouts and inability to receive further payouts.

✗

✓

✓

Inability to use payment system, including new orders and orders awaiting payment

✗

✗

✓

If using the same ID for multiple shops, all associated shops will be blacklisted and unable to open new shops using the same payment system ID (Payment System Blacklist)

✗

✗

✓

Shop account suspended and permanent loss of access to account management (permanent inability to use MyShop services)

✗

✗

✓